“We are as gods, and might as well get good at it.”
— Stewart Brand, The Whole Earth Catalog, 1968.

A self-published occasional ecology magazine, which ran from 1968-1974 (with various successors), The Whole Earth Catalog provided a rallying point for the US environmental movement, ‘where primitive wood stoves and survivalist supplies for counterculture neo-Luddites share the page with personal computers, geodesic domes, and oscilloscopes.’ (Kirk, 2001: 375)
Arguably the point at which the idea of ‘alternative technologies’ began to diffuse into the public consciousness, with the birth of a more nuanced and technologically-literate strain of green politics.